Does Voice spell trouble for retailers and brands? – Follow-up

Shaun Varga shared his point of view on Mark’s article which came out earlier in the month – it is an ongoing conversation – how will voice search affect retailers and what can retailers do about it:

The answer to Mark Ritson’s voice search problems can be found in the pub

While Mark’s concerns are genuine, focusing on clear value proposition and it’s messaging, involvement level and personalization will have a role to play into how the dynamics of digital assistants and voice search will shape retail.

 

2 thoughts on “Does Voice spell trouble for retailers and brands? – Follow-up”

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